After your initial outreach to costumers, Career Club will send a follow-up email. These emails are usually a couple of sentences saying hello, I hope you had a chance to send my last email, etc. Follow-up emails are sent out on Friday afternoons because the data we have collected states more personnel are likely to respond before they leave for the weekend, or right upon returning to work Monday morning.
This will also be a draft that you create and Career Club sends out on your behalf. There will be mock drafts sent back and forth, like your initial outreach emails, to ensure everything looks the way you would like.