Why do people do the crazy things they do? You just can’t figure them out. Or can you??? Join Bob and Hunter Thurman, President of Alpha-Diver, as they “get between the ears” in this episode of Cool Companies You Should Know. Alpha-Diver uses well-established neuroscience frameworks to help marketers grow their brands through a contextual understanding of consumers’ true motivators that result in predictable behaviors.

0:00- Intro
1:42- Incebreaker Questions
9:00 - Interview Begin (Model Based)
10:30- Predict Human Behavior
13:40- The Science Behind It
18:55- Nature vs. Nurture
21:00- Research++
23:30- Social Media
24:30- Different Approaches to Creative
26:30- The Culture at Alpha-Diver
30:00- Hiring
32:00- Neural Diversity
35:20- Model-less to Model-Based
41:00- Segmentation

Grata is the first search engine for company discovery, providing a single source of truth to find small to middle market private companies. They are developing cutting-edge search technology leveraging nlp and ML to automate the B2B research process on millions of small and medium businesses in the U.S. Like all of our Cool Companies, Grata is experiencing significant growth and has raised $35MM from top investors who built Google and transformed the finance industry. Join Bob and Nevin Raj, co-Founder of Grata as they discuss Grata’s unique value proposition, company culture, and some of the talent they are looking for to help fuel their growth.

0:00- Introductions
2:16- Icebreakers
9:45- Raising 25mil
11:40- Meeting unmet needs
12:50- What does Grata do?
14:30- Queries via Grata
15:50- Company Discovery
18:10- What Customers are saying
20:50- Excellence, Growth, Transparency, Community
23:00- Grata is a Unique Community
29:30- The "Why" is important
31:30- Lines of Communication
33:00- Types of Employees
36:20- Favorite Interview Questions
37:51- Cultural Fit
39:07- Roles Grata is Looking for
42:20- Closing Remarks

CircleUp’s Helio platform sources, evaluates, and diligences more upstart brands by leveraging online and offline data from 200+ sources. The platform is a cohesive, omnichannel solution built from the ground up for the CPG industry and has a proven track-record of identifying brands with the potential for breakout success. Join Bob Goodwin of Career Club and CircleUp’s Kathy Slowinski and Erik Andresjko to learn more about:

* What makes CircleUp’s services compelling
* Their philosophy on leadership and company culture
* Key areas they are actively recruiting for

Career Club Founder Bob Goodwin is joined in this episode by Tom Coburn, co-founder & CEO of Jebbit. Jebbit enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.

Join Bob Goodwin, Founder of Career Club and Risa Crandall, SVP - CPG Strategy at Aki Technologies. Aki empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. Acquired by Inmar Intelligence in September 2021, Aki is in high growth mode and adding to its team across a number of functional areas. Learn more about their unique value proposition, the culture at Aki, and the kind of talent they are hiring right now.

Join Bob Goodwin of Career Club and Edris Bemanian, CEO of Engage3. Engage3 was founded to revolutionize retail pricing through data science and predictive modeling to help retailers understand and manage their Price Image and to ultimately enable Personalized Pricing. The capital markets have recognized their differentiated value proposition as evidenced by $59MM in total funding, including a $35MM round in December of 2021. Hear Edris discuss their company culture, leadership principles, and the kind of talent they are actively recruiting for.

Join Career Club's Bob Goodwin and Devon Bergman, CEO and Co-Founder of Social Standards. Social Standards is a consumer analytics company that harnesses the power of collective intelligence to deliver deep insights on consumer motivations and behavior from their conversations on social media platforms. Discover more from Devon as he shares Social Standards' unique value proposition, what drives the company culture, and what he looks for in the talent he brings into the company.

Join Bob Goodwin, Founder at Career Club for a fast-paced and informative discussion with Chomps co-Founders, Pete Maldonado and Rashid Ali. Chomps has been offering delicious, better-for-you meat snacks for several years and recently secured an $80MM in investment. If you're looking for a brand that values the environment, animal welfare, and nutrition, then Chomps is for you. Plus you'll learn about their company culture (7 core values) and much more!

This is our very first "Cool Companies You Should Know" episode where we feature executives from rapidly growing, well-funded companies who share their brand's purpose, their leadership and culture style, and the kind of talent they are looking for to fuel future growth.

#chomps #expowest2022 #careerclub #environment #animalwelfare #meatsnacks #betterforyou #nutrition #ccysk