Cristina Marinucci - Global Head Shopper Insights & Analytics for Mondelez
Cristina Marinucci is the Global Head Shopper - Insights & Analytics for Mondelez. Join Cristina and Bob on November 9th as they discuss why the Shopper is at the center of Mondelez’s strategy, how they take a Global/Local approach, and how to tell a compelling growth story. Additionally, Cristina will offer her perspective on getting out of your career comfort zone, how mentoring works in both directions, and why it’s OK to not know everything.
0:00- Introduction
2:11- Icebreakers
8:30- Different Markets, Different Needs
10:00- Retail Media
12:20- Transparency
14:20- Building Growth Stories
16:50- Category Growht
17:50- Impulse Buying
22:50- "Treat yo self!"
23:44- Permissible Indulgences
25:20- Cristina's Career Path
29:50- Mentors
32:56- Lifelong Learner
33:40- Talent Qualities
36:15- Career Advice
39:00- Seek Opportunity, Take Risk
40:00- Unicorn Job listing